No Grand Prix for "The Brand of the Year"
The Brand of the Year national award ceremony took place on Friday in the Palace of the Republic in Minsk, but the Grand Prix remained without a winner, said Natallja Pisarenka, the chair of the jury and director of the Center for Marketing Innovations. In the comsumption category, over 40 winners were announced after a nation-wide poll, targeting 1500 respondents. Open-end questions were used during a random mention of trade marks to determine the leading brands.
The jury awarded prizes in special nomiations. The Golden Medal in the Heritage nomination category went to the National Part "Belavezhskaja Puscha". The Belarusian heavy-truck maker, BELAZ, was named The Nation's Gain Brand.
The jury awarded prizes in special nomiations. The Golden Medal in the Heritage nomination category went to the National Part "Belavezhskaja Puscha". The Belarusian heavy-truck maker, BELAZ, was named The Nation's Gain Brand.
