Why has the government passed a youth fashion concept?

The Belarus’s Council of Ministers has approved a youth fashion concept. The European Radio for Belarus decided to find out why the fashion for the youth should be regulated by the government?

The list of those who pushed for the measure includes the Council of Ministers, Bellegpram (the state-sponsored apparel maker) and Sasha Varlamov, a famous designer and the director of Universum Models agency.

In the view of Varlamov, the youth fashion concept will assist young designers to realize themselves. Currently, young designers have to apply for certificates and go through a lot of red tape in order to sell their clothing, he says.

 But, this makes things hard for them, because most of their clothing is sewed at home. The Council of Ministers’s resolution would allow the Fashion Mill participants to reach out to consumers. However, it is unclear yet what will be put into a mass production.

Varlamov: “I don’t know what will be selected. I guess that Bellegpram knows better what our apparel industry is capable of producing. One thing is to make a unique dress. Another thing is to repeat the same on a large scale…Whatever they will be interested in, they will be producing.”

Ivan Aiplatov, a Belarusian designer, confirmed in an interview with the European Radio for Belarus six months ago that the life of young Belarusian designers was not easy. He says that only several designers are today able to sell their clothes, while the big department stores are loaded with the collections with no demand for.

The youth fashion concept has been approved, but it contains no threats or ultimatums, according to Larisa Emialjancyk, the chief inspector for social affairs at the Ministry of Education of Belarus.

“We have attempted to give a definition of a youth fashion, because the government cares about what our young people are going to wear. But, it does not mean that we will regulate the length of skirts or the width of trousers,” Emialjancyk said.

Young designers will create clothes for children, teens and young people of the age of up to 30 years. Their first collections can be bought at a separate section of the Niamiga trade house from April 12.

Photo by photo.bymedia.net