Alternative Minsk brand: Azarenka outstrips Lukashenka

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“The people Minsk can be proud of are Masherau with 28%, Azarenka – 17% and Lukashenka – 14%," Volha Fablinava, specialist of the research department of "Satio" said. "The main traces of Minsk are cleanness, neatness, architecture, people and beauty."


Designers see Minsk in the shape of an ornamental QR-code (cannot be scanned), many-coloured letters, the heart of Europe and even the National Library.

 “Over 40 concepts have been suggested. More than 80% of Minskers are ready to participate in the creation of the brand," head of Minsk brand team Zhanna Hrynyuk assured.

However, only the British company Instid is cooperating with the city authorities now. It has suggested the blue pattern. The company won the trend to create the brand of Minsk for 300 million roubles. The brand team is an alternative and they have asked the Mayor to take his time before accepting the British company's variant.

“The final variant will be approved in July," the Information-Tourist Centre "Minsk" cooperating with the British company said. They have not seen any alternative variants yet. But if there are any, they have promised that Minsk City Executive Committee will consider them.

However, Euroradio has found out that Alena Plis, ex-director of the Information-Tourist Centre "Minsk" who was in charge of the creation of the brand, does not work there anymore.

“She quit the job," Minsk City Executive Committee said.

The brand team also admit that the alternative variants are still "raw".

 “I would like to invite everyone to our meeting and decide what to do with the ideas as all of them are still rather raw," Zhanna Hrynyuk said.

The city authorities have not expressed any interest in the projects, she added.

The authorities announced a contest to chose the brand of Minsk last June. The budget had to allocate 300 million roubles for it.

Here are various concepts of the brand of Minsk:

Alyaksei Latinnik

"Fabula" company

USSO Design Agency (Uzbekistan)

tut.by

Alyaksandr Dzemedzyuk

Uladzimir Lebedzeu

"Belaya Korona" company

Photo by: facebook.com/minskbrandteam