Ministry of Health wants to forbid drug ads
The Ministry has suggested it to the Council of Ministers. Officials say that the ban imposed on drug ads will prevent Belarusians from uncontrollable
self-treatment.
However, advertising experts disagree with officials. Executive director of the group of companies Starcom MediaVest Pyotr Papyalushka has claimed that the innovation may do harm to domestic drug makers.
According to him, the ban will beneficial for drug makers whose products are already well-known. That is why new drugs will have problems getting to the market.
Papyalushka reminds that prescription drug ads are not allowed in mass media now. The side effects of non-prescription drugs may be very slight. Moreover, the Ministry of Health has to approve every advertisement. The expert thinks that the Ministry of Health is simply trying to lighten its work.
Photo by — zabastovka.com
